1Introduction
Thank you for the opportunity to support the launch of Elveo. This proposal sets out exactly how I will take your store from its current state on the Madrid theme to a polished, conversion-ready shop, fully live by 21 June 2026.
You already made two smart decisions: choosing Shopify, and choosing Madrid — an elegant, high-end theme well suited to a footwear brand. The work ahead is not about rebuilding anything; it is about configuring, refining, and tightening dozens of small details so the store feels considered, trustworthy, and effortless to shop. Most of those details are invisible to a casual visitor, which is exactly the point: a store that “just feels right” is the sum of a hundred deliberate choices.
Below you will find a deliberately detailed scope. I have broken the project into every individual task so you can see precisely what you are paying for, where your own notes are addressed, and what I am recommending on top of them. Nothing is hidden behind a vague line item.
2Your notes, translated
You shared a handwritten list of 11 things to address. I have read each one, interpreted what it really means in Shopify terms, and mapped it to the scope below. A few of them I would gently steer differently — noted honestly so you can decide.
| # | What you wrote (interpreted) | Where it's handled |
|---|---|---|
| 1 | Last block on the homepage – featured products vs. a craftsmanship statement | Phase 5 – I'll design both and recommend one |
| 2 | Mega-menu under “Our Collection”: flats / heels / sandals on the left, your 2 collections on the right | Phase 3 – built exactly as described |
| 3 | Filter products by colour (do we need an app?) | Phase 4 – done with a free Shopify app, no paid app needed |
| 4 | Reconsider variants vs. linked / combined products | Phase 4 – product-data architecture decision |
| 5 | Fix shipping zones | Phase 7 – same-day Beirut + nationwide delivery |
| 6 | Add the Elveo email to the contact page | Phase 5 – plus a proper contact form & WhatsApp |
| 7 | Check the flow of browsing | Phase 3 – full browse-journey audit |
| 8 | Check the account section | Phase 6 – customer accounts reviewed & configured |
| 9 | Make every link open in a new tab? | See note below – I'd advise against doing all links |
| 10 | Change the font | Phase 2 – brand typography system |
| 11 | Wishlist | Phase 6 – added via a wishlist app |
A note on “open every link in a new tab” (your note #9)
I would not recommend forcing every link to open in a new tab. On a shopping site it actually hurts the experience: it breaks the browser “back” button, piles up tabs on mobile, confuses less tech-savvy shoppers, and works against the smooth browsing flow you asked for in note #7. The standard, expected behaviour is that internal links (collections, products, pages) stay in the same tab, while only external links (your Instagram, a payment partner, etc.) open in a new tab. That is exactly how I will set it up — but I wanted to flag it openly rather than just silently following the note.
3Scope of work
The project runs across 11 phases and roughly 125 individual tasks. Each task is small on its own; together they are the difference between a template that looks like a template and a store that looks like Elveo. Tasks that address one of your notes are tagged — e.g. (note #2).
4Out of scope & assumptions
To keep the price and timeline clear, the following are not part of this launch fee. Any of them can be quoted separately or added to a monthly plan:
- Photography & copywriting. Product photos and written descriptions are provided by you; I place and polish them.
- Logo / brand identity design. Assumes you already have a logo and basic brand colours.
- Paid ads & marketing campaigns. Setup of the pixels is included; running and managing ad campaigns is separate.
- Custom code / app development. Scope uses Madrid's built-in features and reputable apps, not bespoke development.
- Third-party app & subscription fees. Shopify plan, theme, and any paid apps are billed directly to you (see section 6).
- Ongoing content updates. Adding new products/collections after launch is covered by the care plan, not the launch fee.
5Timeline to launch — 21 June 2026
With kickoff this week, the schedule below lands comfortably before your 21 June go-live, with a built-in buffer for revisions.
| Dates | Work | Milestone |
|---|---|---|
| 7–9 Jun | Onboarding, access, audit, brand assets (Phase 0–1) | Audit shared |
| 10–12 Jun | Typography, navigation, mega-menu (Phase 2–3) | Structure ready |
| 13–16 Jun | Collections, products, filters, homepage, pages (Phase 4–5) | Store content ready |
| 17–18 Jun | Accounts, wishlist, shipping, payments (Phase 6–7) | Operations ready |
| 19 Jun | Mobile, speed, QA, SEO & analytics (Phase 8–9) | Review build |
| 20 Jun | Your review + final revisions | Sign-off |
| 21 Jun | Pre-launch checklist & go-live (Phase 10) | 🚀 LAUNCH |
Note: hitting 21 June depends on receiving brand assets, product photos, and timely feedback. If materials arrive late, I'll flag the impact on the date immediately rather than at the last minute.
6Third-party costs (paid directly by you)
These are standard running costs of any Shopify store and are separate from my fee. I've kept recommendations lean and used free apps wherever they do the job well.
| Item | Typical cost | Notes |
|---|---|---|
| Shopify subscription | ~$25–$39 / mo | Your store plan — likely already active. |
| Madrid theme | $380 one-time | One-time, no recurring fee. Likely already purchased. |
| Search & Discovery (filters) | Free | Shopify's own app — powers the colour filtering. |
| Wishlist app | Free – ~$5 / mo | Free tier covers a new store's early volume. |
| Domain (elveo.co) | ~$15–$30 / yr | Likely already registered. |
Transactional emails — no third party needed
Order confirmations, shipping notices and other notification emails are built into Shopify and free. The only setup is authenticating elveo.co (SPF/DKIM) so emails send from your own domain and land in the inbox — covered in Phases 9–10. A marketing-email tool (e.g. Klaviyo) is only relevant later for campaigns, which are outside this launch.
7Your investment
Here is the honest value picture. A comparable e-commerce build from an agency in Lebanon runs roughly $3,000–$9,000, and global Shopify launch packages routinely start at $5,000. Because Elveo already owns the theme and we're optimizing rather than building from zero, your launch fee is a fraction of that.
| Workstream | Standalone value |
|---|---|
| Onboarding, audit & brand foundations (Phase 0–1) | $300 |
| Typography system (Phase 2) | $150 |
| Navigation, mega-menu & browse flow (Phase 3) | $450 |
| Collection, product, filters & variants (Phase 4) | $650 |
| Homepage & content pages (Phase 5) | $500 |
| Accounts & wishlist (Phase 6) | $250 |
| Shipping, payments & taxes (Phase 7) | $350 |
| Mobile, speed & QA (Phase 8) | $350 |
| SEO & analytics setup (Phase 9) | $300 |
| Pre-launch QA & go-live (Phase 10) | $300 |
| Combined standalone value | $3,600 |
Elveo Launch Package
Everything in Phases 0–10 — all ~125 tasks — delivered and live by 21 June 2026. Fixed price, no hourly surprises, one round of revisions during the review window included.
That is under 24% of the standalone value, and a fraction of a typical agency build — priced to get Elveo launched well without straining a brand-new business.
After launch — Elveo Care (optional monthly plan)
A new store is never “done.” Products change, apps update, and small things always come up. The care plan keeps Elveo healthy and improving without you needing to learn Shopify. Month-to-month, cancel anytime.
What does “hours of changes” mean? Simply a monthly allowance of my hands-on time you can spend on whatever you need — swapping a banner, updating prices, adding products, fixing a small issue. You don't need to understand the technical side; just tell me what you'd like changed and I take care of it.
- 2 hours of changes each month — swap a banner, update prices, fix a typo, tweak a section
- App & theme updates
- Uptime / checkout monitoring
- Email support
- 5 hours of changes each month — everything in Essential, plus seasonal refreshes & adding products
- New product / collection setup
- Monthly performance report
- Priority support
- 1 proactive improvement suggested & done each month
My recommendation: launch on the fixed package, then start on Growth care for the first 2–3 months while traffic and orders ramp — it's the period where quick fixes matter most.
8Terms & next steps
- Payment. 50% to start ($425) via Whish Money — scan the QR below — and 50% on launch day. Care plan billed monthly in advance.
- Revisions. One consolidated round of revisions during the 20 June review window is included; further rounds billed via the care plan or hourly.
- Your inputs. Logo, brand colours, product photos, descriptions, prices, and policies provided by you, ideally by 9 June.
- Communication. Updates via the shared tracker plus WhatsApp/email; one kickoff and one review call included.
- Validity. This proposal and pricing are valid until 20 June 2026.
Pay your deposit by Whish Money
To confirm the project, settle the $425 deposit via Whish Money. Open the Whish app, tap the scan icon, and scan this code — or tap the button below.
Pay $425 with Whish →To get started
Reply to confirm the package, and I'll send a short agreement and a simple checklist of the assets I need. Once the deposit clears and assets arrive, kickoff is the same day — keeping 21 June well within reach.