1Introduction
Thank you for the opportunity to support the launch of Elveo. This sets out how I’ll take your store from its current state on the Madrid theme to a polished, conversion-ready shop — launching 15 June 2026, delivered in two phases so we launch on budget and refine once you’re live.
You already made two smart decisions: choosing Shopify, and choosing Madrid — an elegant, high-end theme well suited to a footwear brand. The work ahead is not about rebuilding anything; it is about configuring, refining, and tightening dozens of small details so the store feels considered, trustworthy, and effortless to shop. Most of those details are invisible to a casual visitor, which is exactly the point: a store that “just feels right” is the sum of a hundred deliberate choices.
Below you will find a deliberately detailed scope. I have broken the project into every individual task so you can see precisely what you are paying for, where your own notes are addressed, and what I am recommending on top of them. Nothing is hidden behind a vague line item.
2Your notes, translated
You shared a handwritten list of 11 things to address. I have read each one, interpreted what it really means in Shopify terms, and mapped it to the scope below. A few of them I would gently steer differently — noted honestly so you can decide.
| # | What you wrote (interpreted) | Where it's handled |
|---|---|---|
| 1 | Last block on the homepage – featured products vs. a craftsmanship statement | Launch – Featured Products + Brand Philosophy block |
| 2 | Mega-menu under “Our Collection”: by category / by use / by collection | Launch – built Freja-style (3 columns + tiles) |
| 3 | Filter products by colour (do we need an app?) | Phase 2 – free Search & Discovery, no paid app |
| 4 | Reconsider variants vs. linked / combined products | Launch – linked colour-products (Freja model) |
| 5 | Fix shipping zones | Launch – same-day Beirut + nationwide |
| 6 | Add the Elveo email to the contact page | Launch – contact page + email + WhatsApp |
| 7 | Check the flow of browsing | Phase 2 – full browse-journey audit |
| 8 | Check the account section | Launch – account icon → account page |
| 9 | Make every link open in a new tab? | See note below – internal same-tab, external new-tab |
| 10 | Change the font | Launch – global type system (all texts) |
| 11 | Wishlist | Launch – wishlist app + icon + page |
A note on “open every link in a new tab” (your note #9)
I would not recommend forcing every link to open in a new tab. On a shopping site it actually hurts the experience: it breaks the browser “back” button, piles up tabs on mobile, confuses less tech-savvy shoppers, and works against the smooth browsing flow you asked for in note #7. The standard, expected behaviour is that internal links (collections, products, pages) stay in the same tab, while only external links (your Instagram, a payment partner, etc.) open in a new tab. That is exactly how I will set it up — but I wanted to flag it openly rather than just silently following the note.
3Scope of work
The build is split into two phases, styled in the spirit of your reference, frejanyc.com. Cards tagged LAUNCH ship for 15 June; cards tagged AFTER LAUNCH are the page-by-page polish done once you’re live. Your notes are referenced inline — e.g. (note #2).
4Out of scope & assumptions
To keep the price and timeline clear, the following are not part of this launch fee. Any of them can be quoted separately or added to a monthly plan:
- Photography & copywriting. Product photos and written descriptions are provided by you; I place and polish them.
- Logo / brand identity design. Assumes you already have a logo and basic brand colours.
- Paid ads & marketing campaigns. Setup of the pixels is included; running and managing ad campaigns is separate.
- Custom code / app development. Scope uses Madrid's built-in features and reputable apps, not bespoke development.
- Third-party app & subscription fees. Shopify plan, theme, and any paid apps are billed directly to you (see section 6).
- Ongoing content updates. Adding new products/collections after launch sits in Phase 2 or a later update, not the launch fee.
5Timeline to launch — 15 June 2026
Once access and the deposit are in, we work in parallel — you on content, me on the build.
| Dates | Work | Milestone |
|---|---|---|
| 7–8 Jun | Kickoff, access & assets. You start product/content entry; I set up the theme, typography & mega-menu structure. | Kickoff |
| 9–11 Jun | Products & collections populated (you) → I build the homepage and product pages. | Build |
| 12–13 Jun | Wishlist, shipping zones, cash-on-delivery, footer & policy pages. | Operations ready |
| 14 Jun | Full review + test order + final fixes. | Sign-off |
| 15 Jun | Go live. | 🚀 LAUNCH |
Note: hitting 15 June depends on products, photos and brand assets arriving by 8–9 June. If content runs late, I'll flag the impact on the date immediately.
6Third-party costs (paid directly by you)
These are standard running costs of any Shopify store and are separate from my fee. I've kept recommendations lean and used free apps wherever they do the job well.
| Item | Typical cost | Notes |
|---|---|---|
| Shopify subscription | ~$25–$39 / mo | Your store plan — likely already active. |
| Madrid theme | $380 one-time | One-time, no recurring fee. Likely already purchased. |
| Search & Discovery (filters) | Free | Shopify's own app — powers the colour filtering. |
| Wishlist app | Free – ~$5 / mo | Free tier covers a new store's early volume. |
| Domain (elveo.co) | ~$15–$30 / yr | Likely already registered. |
Transactional emails — no third party needed
Order confirmations, shipping notices and other notification emails are built into Shopify and free. The only setup is authenticating elveo.co (SPF/DKIM) so emails send from your own domain and land in the inbox — handled around go-live. A marketing-email tool (e.g. Klaviyo) is only relevant later for campaigns, which are outside this launch.
7Your investment
To launch on budget and on time, the work is split into two phases. The full scope is unchanged — it’s simply sequenced so Elveo goes live now, then gets refined while already selling.
| Phase | What it covers | Price |
|---|---|---|
| Phase 1 — Launch Essentials | Your priorities + everything needed to take orders, live by 15 June. | $500 |
| Phase 2 — Enhancement | Colour filters, page-by-page Freja polish, mobile & speed, SEO — after launch. | $350 |
| Total (unchanged from the original plan) | $850 |
Phase 1 — Launch Essentials
The “Our Collection” mega menu, homepage & typography, product experience and wishlist — plus shipping, cash-on-delivery checkout, policy pages and go-live. Delivered for 15 June.
Same total value as the original plan — just phased, so you launch on budget now and enhance once you’re live.
8Terms & next steps
- To start the build, two things: store access (add me as a staff/collaborator) and the 50% deposit — $250 to the Whish account below. I begin the same day both are in.
- Payment. Phase 1: $250 to start, $250 on launch day. Phase 2: $350, billed only when that phase begins — at your pace after launch.
- Your inputs. Products (one per colour) with photos, prices and copy, the collection/tag setup, logo, and policy text — ideally by 8–9 June so we hit the date.
- Communication. Updates via WhatsApp/email; one kickoff and one review call included.
- Validity. This plan and pricing are valid until 14 June 2026.
Pay your deposit by Whish Money
To confirm the project, settle the $250 deposit via Whish Money. Open the Whish app, tap the scan icon, and scan this code — or tap the button below.
Pay $250 with Whish →To get started
Add me to the store and send the $250 deposit, and I’ll start the build the same day. Send products and photos in parallel and 15 June is well within reach.